Case Study: 13 Team Headshots for an Edmonton Home Builder (In Under 2.5 Hours)
Case study · Corporate headshots · Edmonton, AB
13 team headshots for an Edmonton home builder (in under 2.5 hours)
On-location headshots for Effect Home Builders. Professional, relatable, and done before lunch, without pulling a busy trade team off the job.
13
Team members photographed
<2.5 hrs
On site, setup to teardown
~8 min
Per person, selection included
7 days
Retouched delivery
01 / The final result
The Effect Home Builders gallery
02 / The brief
Minimal downtime for a busy trade team
When Les from Effect Home Builders called to update his team's headshots, he made it clear he didn't want a corporate assembly-line experience. He wanted everyone on his team to feel comfortable, and he didn't want the process to take away a lot of time from each team member's workday.
He wanted a fast yet stress-free experience that actually made the Effect team look like the professionals they are, especially given the customer-facing service their team provides for residential home building and net-zero renovations.
The solution was obvious: bring my portable headshot studio to their Edmonton office to make this project a breeze for all involved.
03 / The objective
"Professional looking", without the suit
Nobody on the team at Effect Home Builders wears a suit to work. The majority of the team spends their days on-location using their hands, doing construction and trades-related tasks.
It was critical that the team looked professional, yet relatable. Like the kind of people you would trust to be left alone inside your house.
04 / In their words
"He is the perfect mix of professional and fun, making the entire team feel at ease. The convenience of their mobile setup is a game-changer. Knowing they can replicate this exact look in-studio as we add new team members is a huge win for our brand consistency."
Les Wold
Effect Home Builders · Edmonton, AB
05 / The day-of
The project at a glance
The setup (and teardown)
30 minI unpacked all equipment and dialed in the on-location headshot studio before the Effect Home Builders safety/ops meeting started.
The shoot
<2 hrsEfficient direction allowed for an average headshot session of around 8 minutes per team member, image selection included.
Finalize image selection
~1 minEach team member reviewed and selected their favourite photo on a laptop monitor, in real time. No back-and-forth emails required.
06 / How it works
In and out in less than 2.5 hours
I know exactly what goes on behind the scenes to keep the operation running smoothly, and I work directly with you to ensure everything runs as smoothly as possible on the day-of.
This is as "done for you" of a service as it can possibly be, so you can focus on doing what you do best. And then I'm out of your hair.
Minimal equipment footprint
My portable studio fits easily into small boardrooms or common spaces with a minimal 20-30 minute setup and teardown.
60-second confidence
Guided posing helps camera-shy team members get 90% of the way to a look they love in under a minute. Once I know their favourite angle, I fire through the rest, averaging 8-9 team members per hour.
On-site selection
Your team members select their favourite photo on a laptop before leaving, saving you from chasing down final selections over endless email threads.
7-day turnaround
Fully retouched photos were delivered within 7 business days, and include a revision round in case anything was missed or needs adjusting.
07 / Your turn
Ready to upgrade your team's headshots without the hassle?
Whether you have a team of 5 or 50, I bring the studio to you so your staff can get back to their workday in minutes.
